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Guide to Marketing to Consumers
Learn Consumer Behavior for
Better Marketing Success
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Consumer Buying Secret Revealed is a marketer's guide for business. This guide
provides a major source of information on consumer buying behavior for marketers.
This marketing guide will be the premier source for many years to come.
Why is this so?
Consumer Buying Secret Revealed is created based on six years of author's own
practical field experience and his relentless theoretical research for sound theories on
consumer behavior.
Now you have the opportunity tap in to this lucrative source and add it to your own
library as a hot reference tool.
If you've been trying to figure out the puzzle of selling your products to consumers
online, you will agree it's one of the most challenging problems on the Internet!
No sooner do you think you have it mastered when along comes another "how to"
that dips into your wallet and completely turn you around and off in another direction!
First, let's brutally honest for a change. Consumer Buying Secret REVEALED is not
some new regurgitated guru program that gives you a song and dance about earning
untold riches. You have to be sick and tired of hearing those promises.
What exactly do you get? Here is the tip of the iceberg:
- All about consumer behavior - Learn to understand the type of stimuli that
can yield favorable response from consumers and also to identify the factors and
interactions that go into decision-making.
- The process of buying decisions - Learn the five stages that motivates the
buyer to purchase.
- The marketing implications of attitude in consumer behavior - The
consumer’s attitude towards the firm and/or its product can make or break the
marketing programs of the firm. Learn why this is important.
- Attitude and persuasive communication - Some attitudes make a consumer
develop an interest in a product. Marketers have an obligation to use all suitable
communication methods to make consumers form good attitudes toward their
products.
- Economic factors and consumer behavior - No matter how cheap a product
is, the consumer will buy it only if he has purchasing power to do so.
- Consumer behavior online - If you do not know the mind of your prospects
or consumers, then you need to carry out research and surveys to accomplish
this task. This could be achieved with the aid of software or through the use of
questionnaires Also. If you do not know the mind of your prospects or
consumers, then you need to carry out research and surveys to accomplish this
task. This could be achieved with the aid of software or through the use of
questionnaires also.
And, that's just a fraction of what you will learn in this 70+ page guide to everything
you need to know about Consumer Buying Secret REVEALED and why this
information is so important.
Even if you "think" you know everything there is to know about consumer buying,
think again. You will also learn how to set up steps to follow as a routine in order to
explode your sales.
Kiss all the hassle and frustration about sales goodbye. All the answers and more are
just one quick click away.
Get your copy of Consumer Buying Secret REVEALED and bring your site out of the
shadows into the sunlight where all will see it!
Do it now and you can position yourself for the hoards of traffic that will gallop your
way! You'll be glad you did!
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Below is an extract of the book to give you a better feel of the rest of the book:
Attitude in Relation to Consumer Behavior
Attitude is a person’s feelings about an object or person. It is their learned readiness
to respond in a stable (favorable or unfavorable) manner to a given object.
A person develops their attitudes through past experience. That can be direct or
indirect and are enhanced by physical and social cues in the environment. Once it is
formed, the person directs his attitude to the object or person and this influences his
perception.
It is enduring in nature and guides the person’s response to similar objects or
persons that confront him. If the object is a product, his purchase behavior is
influenced by the attitude. The consumer uses his present or past experience about a
product to form an attitude towards it in future.
But, he experiences change in the attitude as he grows older and faces higher
responsibility. This makes products that were initially rejected to be sought
after. For example, a young boy who likes pop and disco music can later prefer
traditional music, as he grows older. A spendthrift bachelor gradually learns to save
money to meet additional obligations as his responsibility increases after marriage.
Favorable and unfavorable attitudes to products or the company develops gradually
and selectively according to the consumer’s need, information exposure, social group
and environment.
Input from reliable sources creates a favorable attitude. Information from people
and credible mass media is judged reliable while some is suspected. If the person
trusts the source, he forms a positive attitude, according to the nature of the
information.
In this regard, a marketer has to consider the influence of the source of
information available to consumers. He needs to identify and use such reliable
sources in presenting his product message. Other relevant sources, such as window
displays of a product, recommendations from people etc., create favorable attitudes
towards the product.
The consumer is indirectly influenced by the beliefs and norms of his reference group.
However, he selects only those aspects that are compatible with his own beliefs. A
large portion of attitude is formed from childhood within his family setting. He learns
the patterns of behavior toward the society, sex, money, religion, marriage, type of
consumption etc.
In adulthood, his aspiration groups gradually change the consumer’s attitude. He
sheds some childhood attitudes and picks those from his aspiration group in order to
secure their approval. Group information in attitude formation and attitude change is
most effective where the consumer lacks adequate information and he is uncertain
how to identify the right product.
When a person has unsatisfied needs, a drive emerges which directs attitude towards
a product that can satisfy such needs.
The resultant attitude helps to simplify his response to an advertised product. If the
needs are fully satisfied by the product, he forms a good attitude to it and responds
quickly to the same product in future. A marketing-oriented company can elicit
favorable attitudes from its consumers by building a good corporate image, a
suitable marketing mix and consumer-oriented service that satisfy consumers
physical and psychological needs.
Acquisition of new knowledge (education) arouses a new attitude to an
object. The person’s orientation to life changes as a result of advanced knowledge
and interaction with other educated people. Attitude formation occurs objectively in
consumers, based on their educational exposure. For this reason, they read all
available messages about the product to form an attitude that may be positive or
negative.
Components of Attitude
Attitude has three inter-related elements namely cognitive, affection and reaction.
Cognitive: is the belief or knowledge about the product. It is acquired by obtaining
information from many sources. The belief is formed towards known things or product
after obtaining this detailed information.
Affection: feeling of like or dislike for the product aroused from traits, motives, social
norms etc. It is an emotional variable emanating from the mind of the consumer.
Reaction: the person is pressed to react in some ways towards the advertised
product. This element makes the person develop a favorable attitude that may lead to
the purchase of a product.
However, having a favorable attitude does not lead to automatic purchase as other
factors may inhibit the consumer’s decision e.g. finance. These three components are
consistently inter-related. Each has a level of appeal to the consumer that occupies
any point between a very favorable and very unfavorable scale. A positive attitude
makes a consumer react favorably to an advertised product.
Functions of Attitude
Attitude directs the consumer towards products that satisfy his needs and
away from unsatisfactory ones. The person can defend his integrity, prestige and
ego by having reasons to support his feelings.
Possession of adequate information by the consumer arms him with sufficient data to
defend him and maintain his ego (self-image). The consumer forms values or beliefs
about the product. He uses the value to achieve satisfaction, or express his feeling in
the form of opinion towards the product. The cognitive, or knowledge, aspect of
attitudes makes the consumer give meaning to the product. This experience is
organized and consistent for the product over time.
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If you read this far, it is an indication that consumer buying behavior is of great
interest to you.
This ebook sells for $17. I will make you a special offer. You get the following four
ebooks for free, as a bonus from me. These 4 additional books will help you to
achieve even greater success in your marketing effects.
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Yes, for only $17, you get all these ebooks:
Consumer Buying Secret Revealed
+
Top Telesale Techniques
+
Internet Money Revealed (5 Volumes)
+
Quick Turn Marketing Exposed
+
Crafty Selling
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Your purchase through PayPal is secure.
You purchase is also fully guaranteed - if for any reason, you are not satisfied with
your purchase, you can ask for full refund of your purchase. You can even keep the
ebooks.
With this iron-clad guarantee, what have you got to lose?
Go ahead and click on the PayPal buy button.
You will be glad you did.
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8 weeks Money Back Guarantee!
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Brought to you by Jacob Gan, PhD (Michigan)
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