Chances are you've already heard the current hoopla about niche marketing. You know that at every turn you
are reading about the importance of selling to a specific niche.
The truth is, all marketing is niche marketing. Ask anyone who sells products or services offline and they are
likely to tell you that what works to make a sale to one person might not necessarily work for another.
The problem with most people who want to start a business online, is that they have no basic sales
background. Not all, but in my experience the majority of folks have no concept of “the anatomy of making a
sale.”
If you understand what it takes to make a sale offline, it’s a much easier leap to selling online. Make that
transition and the next (selling to niches) will come much easier.
The purpose of this ebook is to help you understand good, old-fashioned sales techniques that have worked
since the days of King Solomon. And, one never needs to sacrifice principles and integrity to make those
sales.
Learn the “basics” and when we move into the “niche marketing section,” you will see just how simple it can
be.
Why should you listen to what Patty Baldwin has to say? Because he has “been there and done that” and have
also taught others to do the same. He served within the Better Business Bureau system for upwards of 15
years as Vice President of Membership Development for the Better Business Bureau of New Mexico and
Regional Manager for the National Council of Better Business Bureaus in Washington, D.C.
After leaving the non-profit arena, his experience led to the field of small business promotion and advertising.
He accepted the challenge of advertising director for a small, start-up, community newspaper in his local area.
In six months the paper grew from a bi-weekly to a weekly publication, increasing revenues by over 400%!
The principles he outlines are the same that he has used in training hundreds of outside sales reps. Put them
to work and they will help you too.
Let’s get to it, shall we?
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