eBooks
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Dear Friend,
You may be losing 1042% in the sales and profits that you rightfully deserve if your website sales letter is
based on direct mail copywriting strategies.
That's right, 1042% is how much 'credibility based' web design, 'readability based' copy layout, secondary
response mechanisms and efficient download time can increase your sales and profits by.
The main explanation is that the copywriting rules for websites are dramatically different from the copywriting
rules in direct mail.
Unfortunately, most of the copywriting courses online today only teach the tired old inappropriate 'mail order'
methods. They don't deliver the effective method for website copywriting.
Well, here is an extremely bold promise to you.
You are about to discover one of the first manuals ever to reveal the whole truth on creating sales letters that
sell on the Internet. Something that could catapult your website sales into a high orbit.
A resource that is being endorsed by some of the biggest names in Internet Marketing. Many ordinary readers
have also provided glowing testimonies about the lessons learnt and actual resutls achieved. The lessons to be
learnt here will continue to be talked about for a long time to come.
And if you hang with me for a minute, you'll quickly see that resource is completely down to earth, quite simple
to learn and apply, and devastatingly profitable.
But first, read about
"How A Copywriter Came To Discover The Truth About Sales Letters On The Net!"
When he first attempted to create a sales letter for the web, Larry Eng was puzzled by some of the unique
challenges the Internet offers.
So what did he do? Well he went out and did what most people did. He went out and bought everything he
could on website copywriting.
He spent thousands of $ dollars on research… from low priced ebooks to high priced seminar tapes and
manuals. He studied the works of some of the biggest names in advertising!
Yet despite his efforts, some of the critical pieces were still missing.
He quickly discovered that only a few people in the world really knew, or were prepared to share the whole
truth about copywriting for the Web.
So he started looking in other places (both conventional and unconventional). He hunted through library
books, the Internet, marketing journals, HTML tutorials, transcribed interviews, old forgotten manuals...even
phoned people up!
Until FINALLY! He found those missing pieces.
But his relief quickly turned to anger.
You see, he was damn angry that he had to go to the ends of the Earth to get the whole story! And he was
even angrier that people were still getting ripped off with half baked, over priced products that simply didn't
deliver for the Web!
That's when he decided to end the lies and put it all on paper for you.
Introducing Confessions of a Website Copywriter!
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The following learning opportunities are found in the book "Confessions of a Website Copywriter":
To know the first thing your visitor judges on your site and how to manipulate it to increase
readership - see page 125
To get hold of 8 direct response offers that have proven to lift website conversions through the roof
- see page 84
To master 28 Unique Selling Propositions that can help you dominate any market - see page 30
To learn 7 simple ways to attract your prospect's eye-path to the important parts of your sales
presentation - see page 158
And much more...
If you are serious about selling online, invite you to learn these important lessons:
Ugly websites hurt response - Forget any crap stories you may have heard about ugly websites selling big
mounts of merchandise. It's all rubbish. Studies by Stanford University (and my own online testing) have
proved that amateur looking sites make consumers feel nervous and will hurt your response.
Sure, there have been the odd exception, but you'll find in these cases the visitors already knew the business
(eg. Dan Kennedy) well before they arrived so trust was never an issue. But the truth is you'll never gain the
trust of a NEW visitor with an ugly, amateurish site that looks untrustworthy.
Graphic heavy web design doesn't sell - You need a design that communicates trust, but not one that's so
over the top that it kills your download time and distracts away from your message. Only use pictures that
serve a purpose, such as a product picture so prospects can visualize your picture or a professional logo to
build trust. And don't listen to your web designer for conversion advice... they know nothing!
Nothing increases conversions like your offer - John Caples could rise from the grave to write your copy,
but it will pale into significance against a powerful offer. It's true that words sell more than pictures. But offers
also sell more than copy. If you really want to increase your conversions, then you need to master the direct
response offers.
Time-tested copywriting lore still works online - Long copy sells, but not for free offers. Long copy needs
to be interrupted by headlines, bullet points, text highlights and Johnson boxes to hold a reader's attention.
Headlines make a huge difference so test them. People buy with emotions then justify their decisions with logic,
so both arguments increase conversion.
These are just some of the important lessons you will learn.
Confessions of a Website Copywriter contains all the research, all the experiences and all the critical pieces
of the puzzle that the other courses leave out!
In fact, the strategies in this course are so new and revolutionary, they are not being revealed or taught as a
whole by anyone else in the market!
That is an awfully big statement to make, but you don't have to take our word for it.
Just listen to what some of the biggest and most trusted names in Internet marketing are saying about it:
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"Could Double Or Triple Sales Overnight"...
"If you've ever wondered what makes websites sell thousands of dollars worth of
product and services, while yours is lucky to make a cent ... this course will finally
reveal WHAT you're doing wrong, and WHY you're throwing good money after bad.
Plus you'll get some tips that could literally double or triple your sales OVERNIGHT -
and that's what makes it so valuable."
Brett McFall
Australia's "Results Guaranteed" Copywriter Of Over 7,800 Ads & Sales Letters
http://www.adsecretsrevealed.com/
"Top 5 Marketing Manuals I've Read"...
"I have been reading around 2,000 pages of Internet marketing material a week over
the last few years… and this is one of the top 5 marketing manuals I've read period!
It's better than many of the $400 copywriting courses being sold online today. You
should really sell this as a high ticket item Lenny."
Chris Bloor - "The Walking Idea Machine"
Author, Internet Marketing Consultant, Speaker And Highly Sought Business Coach,
http://www.qualitybusinessinstitute.com/
"Will Save You Countless Hours Finding What Works"...
"A must read for anyone who has been looking for a way to write effective sales copy.
Here is a step by step approach that will save you countless hours in trying, testing and
finding what works. Great value and highly recommended."
Mal Emery
Australia's Million Dollar Direct Marketer, Author, Business Coach, Sales & Marketing
Seminars & Renowned Speaker
http://www.malemery.com/
"Create Kick Ass Money Making Copy"...
"This is excellent. It's full of great stuff anyone can use to dramatically use to improve
their ability to write kick ass, money making copy.
Probably the best value for money manual I've seen on website copywriting since
'Make Your Words Sell'! I'd honestly recommend this to everyone!"
Alexi Neocleous
Professional Copywriter, Speaker, Business Coach & Creator of The Kaizen
Marketing System!
http://www.multiplyyourprofits.com/
"Reveals More Than MYWS"...
"I've got MYWS! (Make Your Words Sell!), which I enjoyed, but I discovered far
more from 'Confessions of a Website Copywriter'! Like the technique for removing
resistance to your statements.
After reading this, I went over a very effective sales letter with a hi-liter, and in a couple
minutes found 2 statements that needed to be reworded.
This is especially important in triggering the emotional response that gets readers
involved in the sales argument, but I can show you some pretty expensive books that
make no mention of this.
Not just "copywriting" nuances, but lots of important stuff like how to position your
images on the web page, etc.
This is great stuff, the "pros" all know to do this stuff (as your examples demonstrate),
but it's very hard to find anyone who's been able to write it all down."
Dan Thies
World Renowned SEO Expert, Author & Moderator at Several Top Search Engine
Forums
http://www.seoresearchlabs.com/
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Here are what some of the readers have to say:
"Increased Response By 73% In 7 Days"...
Confessions is much more practical than dozens of other title-rich but content-poor works that were too
useless to remember. In fact, 1 week after reading Confessions, I made some adjustments to my site. As a
result, my CR increased an incredible by 73%... thanks for your advice Lenny!
Vaughan Vandenberg
http://www.interviewsolution.com/
"Made Nearly $7,000 In 5 Days"...
Lenny I just wanted you to know that we used the copy techniques described in 'Confessions of a Website
Copywriter' to create a direct mail piece for sourcing new video production clients. Well, we made just under
$7,000 in the first 5 days of mailing thanks to you. I can't thank you enough!
Sara Venables
Fire Dragon Video Productions
fire_dragon_@hotmail.com
"10 out of 10"...
There is so much valuable copywriting advice in this manual, particularly the bits about how to write first
paragraphs and avoid negative words. And thanks to your manual, I’m not afraid to write web copy any more.
Well done, 10 out of 10.
Dr Mike Woo-Ming
http://www.jvnetwork.com/
"Never Before Seen Readability Techniques"...
Confessions of a Website Copywriter’ covers the same points on structuring a direct sales letter as Joe
Sugarman's books on advertising copy.
But I have not seen information on how the user's eye tracks the page covered elsewhere. This is especially
useful in understanding why highlighting text, sentences and paragraphs is so crucial to getting your letter read.
I expect this information will increase my website's readability substantially as a result. Thanks Lenny!
Karen Jessen
http://www.ratcheteer.com/
"Opened My Eyes To Credibility Based Web Design"...
Wow Lenny, this is the best manual I have ever read about website copywriting. The techniques and the
examples are so plain that anybody can become a master copywriter. The techniques and the examples are so
plain that anybody can become a master copywriter.
And you really opened my eyes to ‘credibility based’ website design (which I haven’t seen anywhere else
before). I recommend this book to anybody who wants to become successful on the Net.
Peter Skuta
http://www.clickhunter.sk/
"Split-Testing Is Just One Of The Many Gems"...
Confessions of a Website Copywriter is absolutely packed with valuable information and presented in a light
interesting way. It compares very favorable to “Make My Word’s Sell” only with up to date information.
The information on Testing was extremely useful, but this is just one of the many gems in your manual. In fact, I
was that impressed, I now keep a printed copy on my desk as a reference!
Ron Mahon
http://inmrc.com/
"One Of The All-Time Great Masterpieces!"...
This book will have a similar impact as the classic "Scientific Advertising" by Dr Claude Hopkins and the
books "Great Headlines Instantly" and "Classified Magic" by Robert D. Boduch, "eBook Secrets" by Ken
Silver, "Turn Words Into Traffic" by Jim and Dallas Edwards and the magnificent contributions by
marketers/copywriters such as Jay Abraham, Joe Vitale, Christian H. Godefroy, Allen Says, Dr Ken Evoy,
Dan Kennedy, Michael Senoff, Yanik Silver and Brett McFall.
Before doing anything else get yourself a copy of "Confessions of a Website Copywriter" by Lenny Eng
containing 47 Closely Guarded Secrets to Creating Turbo-Charged webpage Sales Letters.
I wish that I had this very special book a very long time ago!
Stephan Van Der Lingen
http://www.bridgeniche.com
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It is no wonder that "Confessions of a Website Copywriter" is the most popular among the hundreds of
ebooks that I sell.
If you have read thus far, it is likely that succeeding in internet business is of paramount interest to you. I
will make you a very special offer.
In addition to getting this book
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"Confessions of a Website Copywriter"
for only $17, I will give you the following 8 book, absolutely free as bonuses.
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Yes, you get all the following 9 books for only $17.
Confessions of a Website Copywriter
+
Forbidden Psychological Tactics
+
Internet Promotion for Beginners
+
How to be a Top Salesperson
+
Auction Strategies
+
Consumer Buying Secret Revealed
+
Search Engine Traffic Secrets
+
Internet Copycatting
+
Web Marketing Explained
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Immediate download
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$17 only
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8 weeks Money Back Guarantee!
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Your purchase through PayPal is secure.
You purchase is also fully guaranteed - if for any reason, you are not satisfied with your purchase, you can ask
for full refund of your purchase. You can even keep the books.
With this iron-clad guarantee, what have you got to lose?
Go ahead and click on the PayPal buy button.
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Immediate download
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$17 only
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