Home
About Us
Contact Us
eCourses
Other Business & Finance
eBooks
Online Business Basics
How To Become a Top
Salesperson
Internet Money Revealed
About Niches - a 6 Steps
System
Real Estate Investment
Forbidden Psychological Tactics
Scam Exposed
What You Should Know Before
You Borrow Money
Fixer Upper Fortunes
Business Plan Workbook
Anyone Can Consult
eBusiness eCourses
E-Business: Enterprise Wide
Planning
E-Business: Fundamentals of
E-Commerce
E-Business: Fundamentals of
Enterprise Wide Infrastructure
E-Business Management
E-Business: Practical
Applications
E-Business: Project
Implementation and
Management
E-Business: Security
Techniques
E-Business: Small Business
Site Planning and Development
E-Business Strategy
E-Commerce Profitability:
Online Merchandising Using
Microsoft® Office
E-Commerce Series
How to Translate Your Website
Pay Per Click Marketing 101
(Self Study)
Pay Per Click Marketing 201
(Self Study)
Scoping Your Internet Project
(Includes Simulation)
Search Engine Optimization
101 (Self Study)
Search Engine Optimization
201 (Self Study)
Web Site Copywriting 101
Web Site Copywriting 101 (Self
Study)
|
Powerful Promotion on Your Website
To some website owners, promotion means putting large pictures, music or pop-up
boxes and flashing signs everywhere.
You, like me, may not like some of these things, but the sad truth is that they continue to
be used because, many times, they work very well!
Yes, the people that use them say that the data which they collect on their websites
proves that many of the sites which use these gee-gaws are getting more profitable!
Remember, it’s not your personal view about the pop-up box, or whatever, that is the
main consideration. How do you feel that your primary type of customer would react to
one of these on your site?
If you see a gimmick on a site which you visit that makes you take notice, don’t just click
away. Think about whether something similar might be worth trying on your site.
If You Don’t Create Your Own Website …
… this section is still worth your time to read and absorb before you hire someone to
create your site. These general tips will help you to understand what your website needs
and some terms which the designer uses.
If you don’t understand what the designer says, maybe the site they produce may be hard
for your customers to understand.
This section will not make you the equal of an experienced designer but there is plenty
here to help you put together a professional standard site or, at least, know what to look
for in the design which they create for you.
Use this section to help you understand the terms and suggestions from your chosen
designer. Or, you could make a checklist from this section and use it to see how the
designer has covered these points in the pages that they create for you.
It’s quite possible that the way they do some things may be better for your particular
needs than the broad suggestions which I include here.
WebPage Basics
Let’s start at the beginning with the name you choose for your website, your “domain
name”.
The two main types of domain name are;
- The name of your business or major product, especially if they are established
offline brands.
- A name which includes keywords that your potential customers will look for when
searching for your type of product, or for answers to the problems it solves, in the
Internet search engines.
Find Keywords for Your Website
Keywords are the words which people who are looking for your kind of product or
service (or to find solutions to the problems which they solve) are likely to use when the
visit the Internet Search Engines, such as Google and Overture.
You will probably know some of them from your own experience but you can find out
the words and phrases which are actually most often used on the Search Engines with
software programs and services like these.
Goodkeywords from http://www.goodkeywords.com is a free software program which
you can download to your computer. Put in a word which relates to the benefits off your
product and you get a list of similar phrases which have been recently used on the major
search engines.
These can be helpful when picking out the domain name which you want to register for
your website and finding phrases which you can include in the relevant pages of your
website.
Use your most important keywords in the first couple of paragraphs on your main web
pages and in the headlines and section headers of your pages. These are the main areas
that the spiders or bots, which the Search Engines send out to gather information, retrieve
and these are what show up in response to the search queries which people put into the
Search Engines.
Colors that Excite or Soothe
You may already have decided to use the colors which decorate your off-line stores or
your products for your website.
But, it’s worth considering the effect of the colors which you use on all visitors, especially
those who are not familiar with your company or products.
For a better understanding of this, consider the colors of the websites which you visit,
including the colors which your competitors or suppliers use. How do you feel when you
visit a site that has red as the dominant color? According to the experts:
Red is a passionate color, tending to enhance the visitors’ mood or attract attention.
Blue is a color that soothes people and is thought to generate a feeling of trust and
security. Many websites use some shade of blue for their background or borders
between sections of their site.
Green is the dominant color in nature and would be one good choice for sites promoting
natural products and related services.
Yellow is a fun color, tending to increase enjoyment but may make people restless if they
have to spend some time - reading a lot of text on your page, for instance.
Make it Quick and Easy!
That’s for your visitors, of course, which can involve some thought and effort from you to
achieve the smooth pathways between your home page and the other parts of your site.
Try to link every part of your site so that no more than 3 mouse-clicks will get your visitor
where they want to go.
You may have less than ten seconds to engage the casual visitor to your site before they
click away somewhere else, never to return. So keep the large, slow-loading pictures,
special effects or music for other pages and tell people that those pages may take a little
while to load – if they know in advance, they’ll only go to those pages if they’re
particularly interested (possibly ready to buy).
Know Your Customer! If you have an audience that is focused on the special effects,
then they’re likely to have the powerful computers to handle it and the previous
paragraph won’t apply.
|
The above is an extract from the ebook "Internet Promotion for Beginners".
|
|
|
|
 |
|
|
|
What else can you learn from Internet Promotion for Beginners? Glad you asked. . .take
a look:
- Why your business needs a website
- Keywords and what they mean to you
- What you should know about search engines
- How articles can help your business
- How to write your own ads
- What you need know about autoresponders
- Why have a newsletter and a blog
- Should you have your own forum
|
As this ebook "Internet Promotion for beginners" will get you off on a sound footing, you
need a lot more knowledge to be able to benefit greatly from internet promotion. I will
make you a very special offer: for only $17, you can get this ebook, together with 8
other ebooks that will greatly enhance your success through internet promotion.
let me briefly introduce these 4 bonus ebooks:
|
|
|
 |
|
|
Blog Biz for Beginners
learn to blog away to promote your products and to direct
more visitors to your websites.
Confessions of a Website Copywriter
Learn to copywrite sales letters that sell.
eBaretering Teactics
Learn to get things that you need without paying for them
through bartering your products or services.
Free Publicity
Learn to get a lot more publicity for free. The results can be
better that tons of money spent on advertisement.
|
|
|
|
 |
|
|
|
|
 |
|
|
|
|
 |
|
|
|
|
|
|
|
|
$17 only for all the 5 books
|
|
|
Immediate download
|
|
|
|
|
|
Internet Promotion for Beginners
+
Blog Biz for Beginners
+
Confessions of a Website Copywriter
+
eBartering Tactics
+
Free Publicity
|
|
|
|
 |
|
|
|
8 weeks Money Back Guarantee!
|
|
|
Your purchase through PayPal is secure.
You purchase is also fully guaranteed - if for any reason, you are not
satisfied with your purchase, you can ask for full refund of your
purchase. You can even keep the books.
With this iron-clad guarantee, what have you got to lose?
Go ahead and click on the PayPal buy button.
|
|
|
|
|
|
$17 only for all the 5 books
|
|
|
Immediate download
|
|
|
|
Brought to you by Jacob Gan, PhD (Michigan)
|
|
