eBooks
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Use An Interesting Attention Grabbing Headline To Start
Your Prospect Reading
Fact # 1 - Five times more people read the headline than the body copy! That means
90% of your success lies in your headline!
Fact # 2 – When your headline does not inspire your prospect, he will stop reading
80% of the time!
A good headline will easily double or triple your results. In fact, copywriters like Ted Nicholas claim
to have increased response by up to 1800% just by changing a headline on a sales piece.
1800%!... Imagine how you ecstatic you’d feel if your sales suddenly increased by 1800%!
Headlines are the most read and consequently, most important part of your sales letter! It plays the
biggest role in determining whether your web page gets read or not.
Yet despite this fact, headlines are one of the most neglected areas online today. I come across
sites without headlines all the time.
And how often do you come across a headline like this?
“Welcome to our website!”
Does this headline inspire you to read on? Of course not, it inspires you to click out!
Imagine how much more responsive visitors would be if they saw something like this instead:
“Announcing A New Technologically Advanced Laptop Computer That You Can
Never Drop, Never Smash, and Never Lose…”
I would honestly expect a headline like this to out pull the ‘Welcome to our site’ headline by at least
500%. It is attention grabbing, interesting and communicates a huge benefit to the visitor.
The other headline just says “Go away, I can’t be bothered!”
Start By Writing At Least 100 Headlines
If you are serious about writing a successful sales letter, then focus the majority of your time on
your headline. Good copywriters spend hours, sometimes days, just writing headlines.
You should do the same, and start by writing at least 100 headlines for each copywriting project
(that’s right… 100 headlines).
Then Split-Test Your Best Headlines
Once you have written 100 headlines, go through them all and choose the best ones. Get some
unbiased help from your friends and family if you’re unsure (preferably those who have an interest
in what you are selling).
Now split test the best headlines against each other to see which one pulls the best response.
The odds are that your first headline won't be your most profitable. Even if it is profitable, imagine
getting 1800% more response simply from changing your headline?
How To Create Killer Headlines That Sell In 3 Easy Steps
I just couldn’t live with myself if I didn’t go into creating headlines more in this ebook! It’s the most
important part of your sales letter!
That’s why I’m going to throw in a FREE copy of
‘How To Create Killer Headlines That Sell In 3 Easy Steps’.
This ebook reveals how to quickly and easily create as many powerful headlines as you want. You’
ll never be stuck without a headline again! And the end result will be so powerful, you’ll be
absolutely gob smacked.
You’ll also find descriptions on 15 different types of copywriting headlines including:
- The Benefit Headline
- The News Headline
- The Testimonial Headline
- The Case History Headline
- The Guarantee Headline
- The Personalized Headline
- The Direct Statement Headline
- The Question Headline
- The How-To Headline
- The Discount Sale Headline
- The Reasons Why Headline
- The Frustration/Problem Headline
- The Command Headline
- The Numbered Headline
- The Attachment Headline
Excited? You should be! This ebook took me months to create. I have spilt my own blood writing it.
It will help you create powerful headlines in seconds rather than days!
I have actually sold this ebook for $17 to some very satisfied customers… But I am going to give it
to you as a FREE bonus for buying this ebook.
I mean, rather than regurgitate what I’ve written in my ‘headline’ ebook, I might as well just give it
you as an extra bonus. You get a great tool for creating headlines and I save time editing the
content into this section. We both win!
You will get a FREE copy of this ebook when you purchase the book "Confessions of a Website
Copywriter".
The above is an extract from the book "Confessions of a Website Copywriter". It is one of the 47
closedly guarded secrets to creating turbo-charged webpage sales letters fouind in the book.
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The following learning opportunities are found in the book "Confessions of a Website Copywritter":
To know the first thing your visitor judges on your site and how to manipulate it to
increase readership - see page 125
To get hold of 8 direct response offers that have proven to lift website conversions
through the roof - see page 84
To master 28 Unique Selling Propositions that can help you dominate any market - see
page 30
To learn 7 simple ways to attract your prospect's eye-path to the important parts of your
sales presentation - see page 158
And much more...
If you are serious about selling online, invite you to learn these important lessons:
Ugly websites hurt response - Forget any crap stories you may have heard about ugly websites
selling big mounts of merchandise. It's all rubbish. Studies by Stanford University (and my own
online testing) have proved that amateur looking sites make consumers feel nervous and will hurt
your response.
Sure, there have been the odd exception, but you'll find in these cases the visitors already knew
the business (eg. Dan Kennedy) well before they arrived so trust was never an issue. But the truth
is you'll never gain the trust of a NEW visitor with an ugly, amateurish site that looks untrustworthy.
Graphic heavy web design doesn't sell - You need a design that communicates trust, but not
one that's so over the top that it kills your download time and distracts away from your message.
Only use pictures that serve a purpose, such as a product picture so prospects can visualize your
picture or a professional logo to build trust. And don't listen to your web designer for conversion
advice... they know nothing!
Nothing increases conversions like your offer - John Caples could rise from the grave to write
your copy, but it will pale into significance against a powerful offer. It's true that words sell more
than pictures. But offers also sell more than copy. If you really want to increase your conversions,
then you need to master the direct response offers.
Time-tested copywriting lore still works online - Long copy sells, but not for free offers. Long
copy needs to be interrupted by headlines, bullet points, text highlights and Johnson boxes to hold
a reader's attention. Headlines make a huge difference so test them. People buy with emotions
then justify their decisions with logic, so both arguments increase conversion.
These are just some of the important lessons you will learn.
Confessions of a Website Copywriter contains all the research, all the experiences and all the
critical pieces of the puzzle that the other courses leave out!
In fact, the strategies in this course are so new and revolutionary, they are not being revealed or
taught as a whole by anyone else in the market!
That is an awfully big statement to make, but you don't have to take our word for it.
Just listen to what some of the biggest and most trusted names in Internet marketing are saying
about it:
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"Could Double Or Triple Sales Overnight"...
"If you've ever wondered what makes websites sell thousands of dollars
worth of product and services, while yours is lucky to make a cent ... this
course will finally reveal WHAT you're doing wrong, and WHY you're throwing
good money after bad. Plus you'll get some tips that could literally double or
triple your sales OVERNIGHT - and that's what makes it so valuable."
Brett McFall
Australia's "Results Guaranteed" Copywriter Of Over 7,800 Ads & Sales
Letters
http://www.adsecretsrevealed.com/
"Top 5 Marketing Manuals I've Read"...
"I have been reading around 2,000 pages of Internet marketing material a
week over the last few years… and this is one of the top 5 marketing
manuals I've read period!
It's better than many of the $400 copywriting courses being sold online today.
You should really sell this as a high ticket item Lenny."
Chris Bloor - "The Walking Idea Machine"
Author, Internet Marketing Consultant, Speaker And Highly Sought Business
Coach,
http://www.qualitybusinessinstitute.com/
"Will Save You Countless Hours Finding What Works"...
"A must read for anyone who has been looking for a way to write effective
sales copy. Here is a step by step approach that will save you countless
hours in trying, testing and finding what works. Great value and highly
recommended."
Mal Emery
Australia's Million Dollar Direct Marketer, Author, Business Coach, Sales &
Marketing Seminars & Renowned Speaker
http://www.malemery.com/
"Create Kick Ass Money Making Copy"...
"This is excellent. It's full of great stuff anyone can use to dramatically use to
improve their ability to write kick ass, money making copy.
Probably the best value for money manual I've seen on website copywriting
since 'Make Your Words Sell'! I'd honestly recommend this to everyone!"
Alexi Neocleous
Professional Copywriter, Speaker, Business Coach & Creator of The Kaizen
Marketing System!
http://www.multiplyyourprofits.com/
"Reveals More Than MYWS"...
"I've got MYWS! (Make Your Words Sell!), which I enjoyed, but I discovered
far more from 'Confessions of a Website Copywriter'! Like the technique for
removing resistance to your statements.
After reading this, I went over a very effective sales letter with a hi-liter, and in
a couple minutes found 2 statements that needed to be reworded.
This is especially important in triggering the emotional response that gets
readers involved in the sales argument, but I can show you some pretty
expensive books that make no mention of this.
Not just "copywriting" nuances, but lots of important stuff like how to position
your images on the web page, etc.
This is great stuff, the "pros" all know to do this stuff (as your examples
demonstrate), but it's very hard to find anyone who's been able to write it all
down."
Dan Thies
World Renowned SEO Expert, Author & Moderator at Several Top Search
Engine Forums
http://www.seoresearchlabs.com/
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It is no wonder that "Confessions of a Website Copywriter" is the most popular among the
hundreds of ebooks that I sell.
If you have read thus far, it is likely that succeeding in internet business is of paramount interest
to you. I will make you a very special offer.
In addition to getting this book
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"Confessions of a Website Copywriter"
for only $17, I will give you the following additional 8 book, adsolutely free as bonuses.
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Yes, you get all the following 9 books for only $17.
Confessions of a Website Copywriter
(including How To Create Killer Headlines That Sell In 3 Easy Steps)
+
Forbidden Psychological Tactics
+
Internet Promotion for Beginners
+
How to be a Top Salesperson
+
Auction Strategies
+
Consumer Buying Secret Revealed
+
Search Engine Traffic Secrets
+
Internet Copycatting
+
Web Marketing Explained
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immediate download
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$17 only
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8 weeks Money Back Guarantee!
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Your purchase through PayPal is secure.
You purchase is also fully guaranteed - if for any reason, you are not satisfied with your purchase,
you can ask for full refund of your purchase. You can even keep the books.
With this iron-clad guarantee, what have you got to lose.
Go ahead and cllcik on the PayPal buy button. You will be glad you did.
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immediate download
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$17 only
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