eBooks
|
Create A Swipe File And Copy It
Copying someone else’s proven copy is without a doubt the quickest, easiest and most successful
way of creating a sales letter. In fact, it’s probably why the term copywriting was so coined…
because everyone in the copywriting industry is guilty of it.
Even Dan Kennedy, arguably the most famous direct response copywriter in the world today,
confessed to using this technique at his $1,000 a head copywriting seminar.
Now I am not talking about copying your competitor’s sales letter word for word. That would be
marketing suicide (although you could do this with a sales letter from another unrelated market).
What I am talking about is collecting a heap of sales letters that you know are successful and which
you like, and copying elements from each of them to create your own. A collection of advertising
material is known as a swipe file. Good copywriters have volumes of them in their reference library.
Want to write a powerful guarantee?… Look for one you like in your swipe file and copy it into your
letter. Looking for an interesting opening?.... Search for one in your swipe file and Walla! Can’t
think of a headline?... Go to your swipe file and find hundreds at your disposal.
Some of the more popular elements copywriters look at include:
- Headlines
- Opening Paragraphs
- Question and Answers
- Proof
- Offers
- Pop Ups
- Java Script
- The PS, and
- Web Design Elements
Before you even pick up a pen, search for as many sales letters and advertisements as possible.
Select only the pieces that utilize the techniques discussed in this manual, then file them in your
‘swipe file’ (there is a heap of crap out there so be careful what you chose).
Your swipe file will be your shortcut to creating the most powerful copy in your sales letter possible,
so don’t take this task lightly. Collect as many examples as you can from as many sources and
markets as you can. Here are some great places to start your journey.
Web Page Sales Letters
Ok, this one is obvious. Since you are creating a web page sales letter, search for other web page
sales letters which you can copy. Don’t limit yourself to websites that only relate to your market.
Look at sites in other markets as well. The more you collect, the easier your job will become later.
Of course, you can copy more than just copy from these sites. You can also copy things like
autoresponder messages, design elements, HTML code, java script and so on.
Some great sites to start with are:
Corey Rudl’s Internet Marketing Centre pages (The sales page for Corey’s ‘Insider Secrets’
course is the best web page sales letters I’ve seen, period.)
Dan Kennedy’s Copywriting Seminar In A Box page
Any of the SiteSell product pages
Any of the product pages at Mal Emery’s sites
Alexi Neocleous’s Kaizen Marketing System page
Brett McFall’s Ad Secret’s Revealed Website
Direct Mail Sales Letters
Subscribe to a number of mailing lists to get piles and piles of awesome material to add to your
file. What I do is look at well written direct response print ads then phone up the companies and
pretend to be an interested customer… I will then give my details and next thing you know, I am
swamped with great letters.
Print Advertisements
Print ads are a fantastic resource for your sales letter. You can get great headlines from them, as
well as openings, bullet points, hooks and guarantees etc.
Never throw out a newspaper or magazine without searching through them for additions to your
swipe file. You will never read your newspaper and magazines the same way again. And so you
shouldn’t. The hidden gold is too good to throw away.
Specialty Magazines
Talk about fantastic resources… here’s something that hardly anyone notices. When you are in
your local shop next time, go to the magazine section and take a look at the front cover. There will
be a whole list of headlines there promoting the articles inside.
I have got an old ‘Muscle Builder’ magazine in front of me and here’s just some of the headlines on
the front:
Giant Chest – 3 Muscle Maximizing Approaches
Exclusive! Mr. Olympia’s MASS & POWER Nutrition Program
FREE PULLOUT! The Keys To Your Ultimate Workout
Tell me these wouldn’t make great headlines, sub headlines or bullet points in your sales letter.
Another great reference is the actual articles inside. They normally contain some of the best
opening paragraphs you’ll find. Of course, some will be boring and consequently useless to you.
But others will be just what you are looking for.
You’ll find headlines, sub headlines, bullet points and openings which you can basically copy word
for word.
Also take a look at magazines that have nothing at all to do with your market, particularly the
tabloids who have some of the best copywriters around working for them. You’ll find some
excellent samples to add.
Television Commercials
I was not initially concerned about television commercials for my swipe file. Then one day I saw an
ad for the Australian ‘60 Minutes’ program. The ad promoted a story about the disgusting
treatment livestock receive when they are transported by ship from Australia to the Middle East for
slaughter.
I cannot remember how the ad started, but right at the end there is a still picture of someone
throwing a sheep from a ship into a truck with the voice over stating,
“And What Happens Next Is A National Disgrace”.
Now the story absolutely horrified me … but I immediately realized that the voice over could be
turned into a really great headline or sub headline. Talk about intriguing joints. Anyone reading
“And What Happens Next Is A National Disgrace”, or an adaptation of, just could not help but be
curious.
Have a good listen to the news promos and direct response commercials (the brand building
commercials won’t be much good to you). You will get some very powerful copy (particularly
headlines) for your file.
The above is an extract from the book "Confessions of a Website Copywriter". It is one of the 47
closedly guarded secrets to creating turbo-charged webpage sales letters fouind in the book.
|
The following learning opportunities are found in the book "Confessions of a Website Copywritter":
To know the first thing your visitor judges on your site and how to manipulate it to
increase readership - see page 125
To get hold of 8 direct response offers that have proven to lift website conversions
through the roof - see page 84
To master 28 Unique Selling Propositions that can help you dominate any market - see
page 30
To learn 7 simple ways to attract your prospect's eye-path to the important parts of your
sales presentation - see page 158
And much more...
If you are serious about selling online, invite you to learn these important lessons:
Ugly websites hurt response - Forget any crap stories you may have heard about ugly websites
selling big mounts of merchandise. It's all rubbish. Studies by Stanford University (and my own
online testing) have proved that amateur looking sites make consumers feel nervous and will hurt
your response.
Sure, there have been the odd exception, but you'll find in these cases the visitors already knew
the business (eg. Dan Kennedy) well before they arrived so trust was never an issue. But the truth
is you'll never gain the trust of a NEW visitor with an ugly, amateurish site that looks untrustworthy.
Graphic heavy web design doesn't sell - You need a design that communicates trust, but not
one that's so over the top that it kills your download time and distracts away from your message.
Only use pictures that serve a purpose, such as a product picture so prospects can visualize your
picture or a professional logo to build trust. And don't listen to your web designer for conversion
advice... they know nothing!
Nothing increases conversions like your offer - John Caples could rise from the grave to write
your copy, but it will pale into significance against a powerful offer. It's true that words sell more
than pictures. But offers also sell more than copy. If you really want to increase your conversions,
then you need to master the direct response offers.
Time-tested copywriting lore still works online - Long copy sells, but not for free offers. Long
copy needs to be interrupted by headlines, bullet points, text highlights and Johnson boxes to hold
a reader's attention. Headlines make a huge difference so test them. People buy with emotions
then justify their decisions with logic, so both arguments increase conversion.
These are just some of the important lessons you will learn.
Confessions of a Website Copywriter contains all the research, all the experiences and all the
critical pieces of the puzzle that the other courses leave out!
In fact, the strategies in this course are so new and revolutionary, they are not being revealed or
taught as a whole by anyone else in the market!
That is an awfully big statement to make, but you don't have to take our word for it.
Just listen to what some of the biggest and most trusted names in Internet marketing are saying
about it:
|
|
|
 |
|
"Could Double Or Triple Sales Overnight"...
"If you've ever wondered what makes websites sell thousands of dollars
worth of product and services, while yours is lucky to make a cent ... this
course will finally reveal WHAT you're doing wrong, and WHY you're throwing
good money after bad. Plus you'll get some tips that could literally double or
triple your sales OVERNIGHT - and that's what makes it so valuable."
Brett McFall
Australia's "Results Guaranteed" Copywriter Of Over 7,800 Ads & Sales
Letters
http://www.adsecretsrevealed.com/
"Top 5 Marketing Manuals I've Read"...
"I have been reading around 2,000 pages of Internet marketing material a
week over the last few years… and this is one of the top 5 marketing
manuals I've read period!
It's better than many of the $400 copywriting courses being sold online today.
You should really sell this as a high ticket item Lenny."
Chris Bloor - "The Walking Idea Machine"
Author, Internet Marketing Consultant, Speaker And Highly Sought Business
Coach,
http://www.qualitybusinessinstitute.com/
"Will Save You Countless Hours Finding What Works"...
"A must read for anyone who has been looking for a way to write effective
sales copy. Here is a step by step approach that will save you countless
hours in trying, testing and finding what works. Great value and highly
recommended."
Mal Emery
Australia's Million Dollar Direct Marketer, Author, Business Coach, Sales &
Marketing Seminars & Renowned Speaker
http://www.malemery.com/
"Create Kick Ass Money Making Copy"...
"This is excellent. It's full of great stuff anyone can use to dramatically use to
improve their ability to write kick ass, money making copy.
Probably the best value for money manual I've seen on website copywriting
since 'Make Your Words Sell'! I'd honestly recommend this to everyone!"
Alexi Neocleous
Professional Copywriter, Speaker, Business Coach & Creator of The Kaizen
Marketing System!
http://www.multiplyyourprofits.com/
"Reveals More Than MYWS"...
"I've got MYWS! (Make Your Words Sell!), which I enjoyed, but I discovered
far more from 'Confessions of a Website Copywriter'! Like the technique for
removing resistance to your statements.
After reading this, I went over a very effective sales letter with a hi-liter, and in
a couple minutes found 2 statements that needed to be reworded.
This is especially important in triggering the emotional response that gets
readers involved in the sales argument, but I can show you some pretty
expensive books that make no mention of this.
Not just "copywriting" nuances, but lots of important stuff like how to position
your images on the web page, etc.
This is great stuff, the "pros" all know to do this stuff (as your examples
demonstrate), but it's very hard to find anyone who's been able to write it all
down."
Dan Thies
World Renowned SEO Expert, Author & Moderator at Several Top Search
Engine Forums
http://www.seoresearchlabs.com/
|
|
|
 |
|
|
 |
|
|
 |
|
|
|
 |
|
|
|
|
|
|
|
It is no wonder that "Confessions of a Website Copywriter" is the most popular among the
hundreds of ebooks that I sell.
If you have read thus far, it is likely that succeeding in internet business is of paramount interest
to you. I will make you a very special offer.
In addition to getting this book
|
|
|
 |
|
|
|
"Confessions of a Website Copywriter"
for only $17, I will give you the following 8 book, adsolutely free as bonuses.
|
|
|
|
|
Yes, you get all the following 9 books for only $17.
Confessions of a Website Copywriter
+
Forbidden Psychological Tactics
+
Internet Promotion for Beginners
+
How to be a Top Salesperson
+
Auction Strategies
+
Consumer Buying Secret Revealed
+
Search Engine Traffic Secrets
+
Internet Copycatting
+
Web Marketing Explained
|
|
|
|
|
|
immediate download
|
|
|
|
|
|
$17 only
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
8 weeks Money Back Guarantee!
|
|
|
Your purchase through PayPal is secure.
You purchase is also fully guaranteed - if for any reason, you are not satisfied with your purchase,
you can ask for full refund of your purchase. You can even keep the books.
With this iron-clad guarantee, what have you got to lose.
Go ahead and cllcik on the PayPal buy button below.
|
|
|
|
|
|
immediate download
|
|
|
|
|
|
$17 only
|
|
|
|
|
|
|
| |
|
|
|
